The future is easier to explore when you can test it.

We built a second India from Indian data. Show it the ideas, products and campaigns you haven't introduced to the world yet, and see how people might respond.

Book a simulation See why it works

Picture the next big call you have to make. A price. A campaign. A film. A manifesto. Let's see how it ends.

What killed it?

₹40 lakh. Gone in 6 weeks.

Relax.

It hasn't happened yet.

We built a living copy of India.

Try every version here. Take the best one out there.

Test every suspect.

Your ₹40 lakh never left the bank.

Now take it to the real India.

You already know how this one ends.

That one was only a story.

Yours hasn't happened yet.

Show me how mine ends

Bring one decision: a launch, a price, a campaign, a film, an election. 30 minutes to scope it. First results in 72 hours.

Illustrative. Every figure here is an example.

Why not a survey or a chatbot

Your decisionLaunch at ₹199 a month, or ₹49 a week?

Before a big call, you ask around.

What you hear depends on who you ask.

Ask a panel?

You hear from a few hundred people in the big metros, who may never buy from you. The rest of India never gets asked.

Ask a chatbot?

It learned how people think from mostly Western data, and it agrees with everything you say.

Or ask the second India.

Every dot is a person built from Indian data. Each one picks for themselves, and says why.

Test it on the second India before the first one sees it.

Run every price, ad and message past people built from Indian data, narrowed to the ones you sell to. See who says yes, who doesn’t, and why, while it’s still a draft.

Online panel · 200 people in six metros64% pick monthly.

Chatbot“Great question! Go monthly. ₹199 is the sweet spot.”

Tailor, 38, Indore“₹199 ek saath? Nahi. ₹49 a week, chalega.”

Bank clerk, 31, Coimbatore“Monthly. I don’t want to pay every week.”

Student, 19, Patna“Weekly. If I don’t like it, I just stop.”

The callLead with ₹49 a week.The panel and the chatbot said monthly. But most people here budget by the week, and ₹199 at once is a lot.

Run your decision

Built for the decisions you only get to make once.

  • Do we move the ₹10 pack to ₹12, or shrink what's inside?

    Pricing and packs

  • Do we ship the bold concept or the simple one?

    Launch and innovation

  • Which story survives the family WhatsApp group?

    Brand and message

  • Will Indore take to it before we open there?

    Market entry

  • Apologise now, or investigate first?

    Crisis and comms

  • Who pushes back on the new rule, and why?

    Policy and public affairs

Worth asking us.

See how it's built
Does this replace primary research?

No. It changes where you spend it. Simulate wide to narrow ten options to two, then put real fieldwork on the two that matter. Most teams use TeloSight to decide what to ask people, not instead of asking them.

How accurate is it, really?

Accurate enough to pick a direction, not to forecast a number. A report tells you which option leads and why, never by how much. We ask the same choice twelve ways and only call a winner when the answers agree. When they don't, the report says there is no clear winner.

How is this different from asking a chatbot to role-play a customer?

A chatbot gives you one plausible voice, shaped by whatever it has read. TeloSight gives you a population: simulated Indians whose age, income, town and spending are drawn from Indian data. You can see who answered and why, and nothing about them is made up.

What data do we need to share?

None. Send the options exactly as people would see them, and say who they are for. The population is built from Indian government surveys, not from your customer data.

How long does a simulation take?

First results within 72 hours of a brief. After that, new scenarios on the same population run in minutes, so you can test the follow-up question in the same meeting.

Does it cover smaller towns?

Yes. The second India is adults across India's cities and towns, from the eight biggest cities to the smallest towns, in the mix the country really has. Village India isn't in it yet. Where a group gave no clear answer, the report says so.

Decide with the ending in sight.

Bring one decision you can't afford to get wrong. We'll scope it in 30 minutes and send first results within 72 hours. The chai is on us.

Book a pricing simulation

telos (n.) the end toward which a thing moves.